Anova
by Benjamin Koch, copywriter
Vending Machine:
Anova has partnered with gyms across the U.S. to promote its Precision Cooker (Sous Vide) product. This partnership is focused around vending machines placed in the lobbies of gyms which dispense affordable healthy meal kits for those working out to pick up. We are encouraging the use of the sous-vide giving away a free Anova Precision Cooker to anyone who signs up for gym membership or renews their membership for another year. This campaign is paired with a video and radio advertisement to show the benefits of the product and to promote partnership with gyms.
We know fitness fanatics are always trying to count calories and achieve goals. Cooking with the Anova Precision Cooker is the perfect way to eat healthy and meet your body goals. We drafted a cookbook that can also be dispensed from the vending machine.
We wrote a script and created a storyboard to show the way in which the Anova Precision Cooker can fit into the lifestyle of someone who constantly is in the gym.
INT STUDIO APARTMENT
A tidy apartment living room is shown at dusk. Sarah walks into the frame wearing a tank top and athletic shorts. She is sweating and breathing heavily. The ticking of a clock is heard in the background.
Cut to Sarah in the kitchen, heating up water on the stove. After she turns the flame on, cut to him slicing up a chicken breast and seasoning it. Cut to Sarah preparing the Salmon into a vacuum sealed bag. Cut to Sarah puting the Salmon in the sous vide and starting it with her phone. The ticking clock starts ticking faster.
Cut to Sarah getting on a peloton and starting to ride. Cut to Sarah standing while biking and leaning into the workout. Cut to Sarah stopping to take a breath. The sound of boiling water starts to get louder. The clock is still ticking, faster and faster. We see Sarah watching the instructor and biking when the sounds of the clock and water stop and the timer on her phone goes off. Sarah looks at her phone. Soft strings play in the background. Cut to the kitchen where Sarah takes her salmon out of the water. Cut to Sarah eating her salmon while sweating. Voiceover says “Skip the take out and smoothie. Protein is made simple in Anova’s Precision Cooker.” The product and logo are shown on screen.
